Getting the Religion of Brands

Photo by William White on Unsplash

Brands, in many ways, are new religions.

Not all brands reach “religion” status, but many try. Just think about any brand you’ve heard referred to as having “cult” status?

If you’ve read or watched Neil Gaiman’s American Gods, or the film Dogma, or read any of the many articles written on this topic, you know I’m not the first to think about this. But I may be the first ordained…